GROUP CREATIVE DIRECTOR

Group Creative Director

Brands: Samsung, Mars Nutro, Wrigley, Sherwin Williams.

At Edelman, I led creative teams developing national and global work with focus on earned media.

Edelman // Chicago, USA (2021-2025)

Group Creative Director


Digitas LBI // Chicago, USA (2016-2020)

VP, Creative Director

 

Brands: Whirlpool, Kitchen Aid

At Digitas LBi I led creative teams in our Chicago office on work for various clients. I was in charge of the development and visual creation of 360 ad campaigns.


Energy BBDO // Chicago, USA (2015-2016)

VP, Creative Director

Brands: Bud Light, Bayer.

At Energy BBDO I was responsible for the Anheuser-Busch client leading teams in both the Chicago and NY offices for the Bud Light brand. Eventually transitioned to be responsible for the Bayer Aspirin account.


MK Norway // Oslo, Norway (2011- 2015)

Executive Creative Director

Brands: Chess, Mitsubishi, Nextgentel, Q Meieriene, Schweppes Int.

While working at MK Norway, I was responsible for a group of 10 creatives, that later on grew to 25, and the accounts mentioned above. I was the Executive Creative Director for two offices, one in Bergen and one in Oslo. During my time there, I helped the agency to win its first international recognitions in 60 years (Cannes, Epica and New York Festivals) plus getting work featured on Shots (20012 Nextgentel Commercial), Lürzers Archive (issue 2/13) and the Epica Book (issue 26). I also led the creative team to help the agency win its first international clients in 2012 (Schweppes International and United Biscuits UK), for Schweppes, we did an integrated campaign that aired in 12 European countries. Something only one other Norwegian agency had accomplished at the time. We also entered the top 10 of agencies in Scandinavia for the first time.


Brands: P&G Latin America (Argentina, Venezuela, Peru, Colombia, Mexico)

While working at Leo Burnett on the P&G account, I led a group of six people in the account’s hub, which was Mexico City. In addition, I led and worked together with the teams in Argentina, Colombia and Peru on the development of strategy, creative campaigns and communication plans for the P&G laundry sector in South America.

Leo Burnett // Mexico City, Mexico (2010-2011)

Regional Creative Director


Fairmount Music (2008-2010)
Music Project

Producer, booking agent, managing

During these two years, I took time off from advertising to be 100% into something I have done since age 8: Music. I took the time to dedicate to my music production side, a band called Fairmount that I put together in Europe and for which, besides being the producer and drummer, I was responsible for the managing, design and PR. During this time, I landed a record deal (PRODISC), managed to book an international tour around eight countries (Norway, Sweden, Germany, Netherlands, USA, Mexico, England and Denmark), got the band invited by Rolling Stone magazine to the World Music Expo and released two albums internationally (“Concealing a Weapon EP” and full length “Pulverize”)


Brands: McDonald’s, Capital One

While working at DDB Chicago, I was the Creative/Art Director for McDonald’s and Capital One, responsible for the visuals and concept creation together with a Copy Writer.

DDB // Chicago, USA (2006-2008)

Creative / AD


Brands: Dannon, Lincoln, Philip Morris, Mabe

While working at Y&R, I was responsible for a group of eight creatives together with my CD partner. We were responsible for the creative campaigns and strategy, working along with our account directors for the brands mentioned above. We led a team to land a Philip Morris pitch and also won several awards for the agency with the Dannon account. 

Young & Rubicam // Mexico City, Mexico (2004-2006)

Associate Creative Director / CW


Brands: Visa, Kellogg’s, Modelo Brewery, McDonald’s, Mexico Health Ministry.

I started here as an art director in a group of eight people, all under one CD. I was responsible for the art direction and eventually, by a quirk of fate, also responsible for the copy writing for the brands mentioned above. I was part of the team which landed the Visa account, and worked on projects that received different recognitions (New York Festivals, Circulo Creativo Mexico). 

Leo Burnett // Mexico City Mexico (1999-2004)

Associate Creative Director // Copy Writer


Brands: Jumex, Gamesa, Bachoco.

This is where my career started. 
Support to the senior art directors on various projects.

Teran/TBWA // Mexico City, Mexico (1997-1998)

Jr. Art Director


AWARDS AND STUFF //

  • LIA (London International): 2 Silver, 3 Bronze

  • Tribeca Film Festival (A Woman’s Place Short Film)

  • The New York Festivals: 3 finalists

  • FIAP Buenos Aires, Argentina: 1 Silver, 1 Bronze

  • Cannes Lions: 2 shortlists, 2 silver, 1 bronze

  • Epica: 1 Bronze

  • Creative Circle Mexico City: 2 silvers, 3 Bronzes

  • El Chupete , Spain: Tv Grand Prix Award

  • Caribbean Festival, Panama: Bronze

  • Mobius Awards, Chicago, USA: Gold

  • Caracol de Plata Iberoamerica

  • Lurzer´s Archive issue2/13

  • Epica Book issue 26

  • PIAF Czech Republic: Gold

  • European Design Awards: Gold


EXTRA CURRICULAR ACTIVITIES //

  • Conference speaker at the Chicago Advertising Federation “Career day” annual conference.

  • Conference speaker at Universidad del Noreste Mexico at the Faculty of Communications.

  • Conference speaker at the Ibero American University.

  • Part of the Grand Jury for the New York Festivals 2014.

  • Part of the Grand Jury at Ad Stars, South Korea 2015.



LANGUAGE SKILLS //

  • English

  • Spanish

  • Lousy Norwegian